[Article] 170225 BTS is No. 1 on Singer Brand Reputation Ranking for February... TWICE is No. 2



BTS is No. 1 on Singer Brand Reputation Ranking for February... TWICE is No. 2

According to the Big Data analysis result of Singer brand reputation for 2017 January, BTS ranked No. 1, TWICE at No. 2, and Red Velvet at No. 3.

The research institute analyzed 118,483,385 pieces of Singer Brand Big Data collected from January 23rd to 24th of this month, analyzing the consumer's brand participation, media, communication, and community. The following is the order of Singer Brand Reputation ranking for February 2017- BTS, TWICE, Red Velvet, EXO, Black Pink, Seventeen, Big Bang, Bolbbalgan4, Mamamoo, Block B, BTOB, Lovelyz, Infinite, VIXX, Gfriend, AOA, Taeyeon, Park Jaebum, Bewhy, Heize, Han Donggeun, Sech Kies, Zico, Sung Sikyung, and Ailee.

BTS recorded 6,143,727 in brand participation index, 5,627,215  in media participation index, 6,187,401 in communication participation index, 753,175 in community participation index and won the first place with 18,711,518 brand reputation participation index. 17.38% has increased compared to their January Brand Reputation Index (13,818,852).

Goo Changhwan, the head of the research Institute stated, "According to the singer brand reputation analysis for February 2016, BTS came first. Despite the decrease in February Singer Brand Big Data, BTS wrote a new record by breaking their own brand reputation index. Their new brand reputation record was possible due to their recent album "WINGS Extension: You Never Walk Alone" debuting at No. 61 on Billboard 200, making them the first Korean artist to enter the Billboard 200 with 4 consecutive albums and they were also the fastest KPOP group to reach 20 million views in 66 hours and 25 minutes on Youtube with their music video for "Not Today".".

He explained, "When we look into BTS's brand, words like "to wait" "happiness" "eternal were highly shown in their keyword analysis.   As for the link analysis, "Spring Day, Chart, and TWICE" were highly shown. The ranking based on analysis of positive, BTS recorded 88.21%."

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