[Article] 170409 BTS is No. 1 for 5 months straight in Boy Group Brand Reputation for April
BTS remains at No. 1 for 5 months straight in Brand Reputation ranking.
According to the big data analysis result of Boy group brand reputation for 2017 April, BTS is No. 1, Highlight in No. 2, and EXO in No. 3.
The research institute analyzed 39,125,830 pieces of boy group brand big data collected from 2017 March 7th til April 8th, analyzing the consumer's brand participation, media, communication, and community. Compared to March Brand Big Data (41,393,643), 5.48% has decreased.
BTS (Rap Monster, Suga, Jin, J Hope, Jimin, V, Jungkook) recorded 3,591,130 in participation index, 3,793,603 community brand participation index, 514,850 in community brand index, and won the first place with 7,899,583 brand reputation participation index. BTS's brand reputation index has decreased by 34.43% compared to their March score (12,047,903).
Goo Changhwan, the head of the research Institute stated, "According to the singer brand reputation analysis for April 2017, BTS came first. Although BTS's big data volume has decreased, the group's digital music data consumers are leading the participation rate."
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1. BTS who is recognized by the world. I hope you will continue to improve +2696 -504
2. I'm not in the age to show interest in idols but after watching the end of the year award shows, BTS caught my eyes the most among the boy idol groups +2409 -478
3. they proved they're the popular group +2166 -400
4. God Tan, please respect and glorify them +1733 -368
5. I really approve of their choreography. Even guys watch BTS's music videos a lot +482 -65
6. Until now, KPOP was followed by the manias in other countries but I think this group is opening a new road for KPOP. You can learn about them on Youtube and they appear on news and interviews broadcasted by the countries they visit to perform and this surprised me. I will support you to become a group that continues to enhance national prestige +431 -57
7. wow No. 1 for 5 months. this is amazing +419 -55
8. wow BTS is amazing for accomplishing this during their break ㅠㅠ congrats on successfully and safely ending your South America and US tour~ +426 -58
9. BTS is amazing for doing this even during their break +377 -45