[Article] 170524 [M+USE] How BTS became a world star from zero



BTS is recently the most wanted and sought group.

On the 21st, BTS won the "Top Social Artist" award at The 2017 Billboard Music Awards held at T-Mobile Arena in Las Vegas, US.

They surpassed the global stars like Justin Bieber, Selena Gomez, Ariana Grande, and Shawn Mendes nominated for the category and became the first KPOP group to win the award.

BTS is the first KPOP idol group to win an award at the Billboard Music Awards. Also, this is more meaningful since they are the first winner to receive the award on stage since "Top Social Media Artist" category was created back in 2011.




◇ The "Miracle Idol" created from a small country

BTS's ultimate goal is "great music". The composers and lyricists of BTS's music include at least 3 to 10 musicians at most.

Currently, there are many composers, lyricists, arrangers who work to create a song in many major entertainment companies. Also, rather than producing as a solo many musicians are creating teams to do music.

This is a collaboration to create one song that's only about 3 minutes long. Composer Bang Sihyuk expressed to MBN Star, "When working on a song, my goal is to create a song that many people would want to listen to.

BTS debuted in 2013 with their single album "2 COOL 4 SKOOL". They continued to release albums, releasing 14 albums in total. BTS gained sympathy from the public by expressing the stories of youth in every album.

Their popularity increased rapidly especially since they began their "HYYH" series. The songs, lyrics, and the music trend all fit well together during this period. They made an accurate chose of the music trend in the overseas market and they also lead the music trend in the domestic market.

"HYYH pt 1" chose the risky and unstable youths as the theme. "HYYH pt 2" was the last series to complete their two-part youth series and the members sang about the dazzling energy of youths running forward despite the risky and unstable reality. And "WINGS Extension" is an album that gave warm comfort and hopeful messages to today's youths who are in pain.

Thus, they provided a clear direction to the public with a definite concept for each album. Moreover, the music video, videos, and jacket photos had hidden messages in them and these made the fans scream in excitement. They also performed fancy in sync group choreography that will capture the public. One of the reasons why BTS's song is so popular is that the lyrics seem to speak for the youths. BTS is talking about their current stories but the listeners find their songs relatable because the youths living today are also faced with similar situations.

The biggest reason why BTS's popularity was able to expand to the global market is because they are a "completed group". Most members have composing and lyric writing ability. They also show us high-level performances and large-scale choreography.

When you look at BTS's moves since their debut days until now, BTS didn't achieve these results by chance because they were able to achieve them from thorough planning and effort. They steadily grew the size of their fandom since their debut to present.

The fact that they grew steadily, a step at a time from zero and a small entertainment company to where they are today is also the reason why we have to watch them closely. These members achieved impossible achievements by shedding sweat and passion from zero. The higher they climb, more youths will grow their dreams under BTS's starlight.

◇ "Spring Day" lyrics (Composed and lyrics written by: Pdogg, Rap Monster, ADORA, Bang Sihyuk, Arlissa Ruppert, Peter Ibsen)


I miss you
Saying this words makes me miss you even more
Even when I'm looking at your photos
I miss you
Time is so cruel
I hate us
That us who can't even look at each other's face for once anymore
This place is covered with winter
Even in August, winter comes
My mind chases the time
The lonely Snowpiercer
I travel to the other side of the earth while holding your hand
I wish I could end winter
I wonder how much longing emotion should fall like snow for spring day to come
Friend
Like the tiny dust that flies in the air
If I'm the snow that's flying in the air like the tiny dust
I would be able to reach you a little faster
The snowflakes are falling
They're falling little by little again
I miss you, I miss you
I miss you, I miss you
How many days should I wait
and how many more days should I stay up 
to see you, to see you?
Will I be able to meet you? Will I be able to meet you?
After the end of the cold winter
Until spring day comes
Til the flowers bloom
Please stay there for a little more
Please stay
I wonder if you have changed
I wonder if you have changed
Or if I had changed
If I had changed
I even hate the time that's running this very moment
I guess we have changed
I guess that's what happens to everyone
Yeah, I hate you. You've left me
But I have never forgotten about you even for a day
I honestly miss you
But I will now erase you
That's less painful than blaming you
I try to blow you away 
Like smoke, like the white smoke
I say I'm going to erase you but
I couldn't send you away yet
The snowflakes are falling
They're falling little by little again
I miss you, I miss you
I miss you, I miss you
How many days should I wait
and how many more days should I stay up 
to see you, to see you?
Will I be able to meet you? Will I be able to meet you?
You know it all
You're my best friend
The morning's going to come again
No darkness, no season can last forever
I guess the cherry blossoms are blooming
This winter comes to an end too
I miss you I miss you
I miss you I miss you
If I wait for a little longer,
If I stay up for a few more nights,
I will come to see you, I will come to see you
I will come to take you, I will come to take you
After the end of the cold winter
Until spring day comes
Til the flowers bloom
Please stay there for a little more
Please stay

Original article here
Response +476


1. Most idols from big and small companies who have built their recognition for 2~3 years just continue being a celebrity by taking photoshoots if they aren't that successful in acting or variety shows but BTS really didn't take any break and ran forward until now with music.... this is the real hard work and success. Korean and American medias asked them what is the secret behind your success but there's nothing special. BTS only worked hard +590 -4

2. You need to agree on this fact about BTS. BTS's lyrics are clearly different compared to other idols' lyrics. Satire on society, dreams and hope, loneliness, moving to a new place, confusion, stories about friends who only use their mobile phone when they meet, stories of people who drain their parents' money, stories of youths who feel unstable about their tomorrow and not just their life, stories about the friends they miss... etc... of course, they also have the typical love songs too but even that's really hard to find in their recent albums. When you're tired of love songs or songs that go "let's party tonight", nothing could be better than listening to BTS's song. +552 2

3. I'm sure many idols will now use BTS's growth curve as their benchmark but the secret behind BTS's popularity aren't just about how often they interact with us or how the media treats them. They didn't just succeed by providing many contents to fans. The fans were able to feel and see their passion and sincerity for music in every interaction and this is how they built a global fandom. They never showed us signs of laziness since their debut and they are an idol group that works harder the more they succeed. The fans know that they have much more to show us compared to what they've shown us so far so we are sure that BTS's popularity is not something that will only last temporary. +510 -2

4. I like each and every lyric because I can relate to them and I can feel their effort. They didn't just rise to fame with only one song in a go. They are a better artist because they gradually built what they have now. Even when time passes, they have the power to create songs about different generation and make the listeners relate to their music. +447 -2

5. It looks like it's going to be difficult for other groups to climb over BTS for some time... but BTS could write new history and open the road for the future KPOP junior groups! I hope you will not stop now and continue growing bigger just like how you've done so far. +438 -4

6. I'm not trying to say love songs are bad. But if those songs felt like "this is a story of a person I don't know", BTS's songs feel like "This is the story the people around me and I face in real life" which makes you really relate to their songs. They really have many good songs. +150 -1

7. BTS is a group that made me really feel the music and move me in my 30s... I watched the live broadcast of Billboard awards and the cheerings of international fans and the cool interviews, I was so proud. They are a group that fairly got to where they are now with talent without media play. It doesn't matter what they say because they are the best Korean group. Billboard invited them and global fans recognized them and they have a good reason for doing this. Don't just be jealous because they're not a group you support. You should be proud of them as singers of our country!! +136 -0

8. I had many thoughts in my mind while I listened from the intro to the outro ㅠㅠ every track is amazing but each of them have their own story and meaning... the best ㅠㅠ +136 -0

9. I insanely fell for them after listening to HYYH pt 1 and I read every lyrics later and I couldn't escape from them. I was then touched after watching the practice video!!!!! every member has great personality~~ heol... can a group like this really exist? +130 -0

10. that's right. I can relate to their music because they talk about the stories of today's youths. Especially Baepsae, DOPE, Young Forever like songs really do~ ^^ +129 -0



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