[Article] 171101 BTS X UNICEF launches the first Korea global project

Group BTS will spread their influence worldwide.

Korean Committee for UNICEF will hold the press conference on the 1st to introduce a new project "Love Myself", a new form of project in collaboration with BTS and their company Bighit Entertainment. It's the first new form of a project with Korean musician.

UNICEF rep stated, "BTS shares the concerns of the younger generations like the teenagers and the twenties with their music and they have grown as an artist who displays their influence in a global dimension. Starting with this collaboration, we aim to go beyond the music and protect the teenagers from various violence in our society, and share a strong vision to bring out the positive changes among the younger generations."

Bighit Entertainment CEO Bang Sihyuk explained, "This is a lot more meaningful because we're taking the first step of "Love Myself" campaign with UNICEF. The campaign was planned with the aim of delivering the importance of loving oneself to the suffering younger generation, the true definition of love which BTS has been thinking deeply about since their debut.

BTS has been recently causing curiosity with their airship and sharing it with the hashtag #BTSLoveMyself. More details and explanation if the airship's involvement in this UNICEF project will be revealed during the press conference.

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